Just started on my Total War Warhammer journey

Hey all, due to life and other games, I've finally gotten some time to sit down and play TW:Warhammer the first game (omg I know right). My last TW game was Empire TW and Napolean TW, so I'm not totally lost. As for Warhammer units, I'm quite familiar with Old World units, pre-AOS as I used to run a Bretonnian and Orc army back in the day.

So my question is, what are your goto resources for fun Lord builds and efficient strategies?

Any fun things I can try? I no longer have the super long hours for "one more turn", and although I know half the fun is learning, I also don't want to be going down the path of a nerfed/suboptimal playthrough.

Thanks!