Union Bindings' "lifetime warranty" is an arbitrary length of time decided by them

Bought Union Forces, in no small part because they had a lifetime warranty on the baseplate and heelcup. I ride fairly aggressively and tend to wear out equipment. Welp, some years later and my baseplate broke when I crashed, right where the toe-ladder attached, and I was forced to rig something up to get by.

Submitted my warranty claim, and was told the "lifetime warranty" refers to the lifetime of the product, not me. Their website further muddies things by saying the "lifetime" of the product could vary depending on how often you ride, and is determined by them.

So... Lifetime warranty is proving to be a bit of a misnomer if you ask me.

Pic of binding on second page. I expect straps and stuff to have wear and break, and I expect high backs to snap if they get stuck under a lift or something. But my toe strap straight ripped through the baseplate on a crash.