Lego inflation is crazy

I used to play with Lego when I was a kid and loved looking at the sets in my local Target. I remember most sets costing 15-20 dollars with some going for less than 5. I recently ended up walking to that section out of curiosity of what sets kids where playing with now and noticed that nothing was cheaper than 20 dollars and most where over 50. I feel bad for kids now because my parents would have never bought me Lego if it cost that much.