Is Cowboy facing bankruptcy?

With all the brands going under, not a very good balance sheet at the end of 2023, Tight margins (gross was 30% in 2023), some financing raised (but relatively little) a almost permanent Black Friday discount, and a delay of cross deliveries. You have to wonder: is Cowboy running out of cash?

Especially the Black Friday discount is worrisome to me. Its good for cashflow, bad for profits as its way closer to production costs. If they get through this you’d also have to wonder who will pay the right price for the bike as its been on sale for so long.