Average US transaction price for new vehicles is $45,343 in Q4 2024, average incentive spending is 7.1%
I got these numbers from the GM's presentation today: https://news.gm.com/content/Pages/news/us/en/2025/jan/0103-gmsales/_jcr_content/boilerplate/image_458065485.img.jpg/265.jpg
Data is derived from JD Power's PIN network, which receives real time transactions data from over 16000 dealerships, including 42% of all US dealer franchises.