What’s all the hype with Easton?

Why does everyone you meet seem to live in Easton? I really don’t understand what all the fuss is about

It seems like it’s the in place for all the white middle class 30 something’s to move to now yet it’s not cheap and it’s still rough AF. I’m a grown ass man and I still wouldn’t want to walk down some of those streets at night time.

Of all the places in Bristol why is Easton the most desirable and trendy place to be? Please explain