Does the Game Dictate Models?

So it’s often said that GW makes models first and foremost, and that the game is just a side thing to help sell said models. I don’t doubt that such sentiment was once true, but is it still true in 2024?

I don’t think it is. I don’t play super often, but I know when I’m looking at new models or whatever, I’m considering how I could use it in game. I don’t by many models purely or primarily for their look. Those are a minority.

Also, would GW release a new faction of models if they didn’t have a plan for their game play? And if that’s true, doesn’t that mean the game is what primarily drives the direction of model production?

I’m not super partisan on the issue, and I’d love to hear from people who’ve been in this scene for awhile. I’ve been here only a couple years.