Saltair: anyone know anything about this brand?

Just stumbled across this brand on Amazon - claims to be cruelty free and vegan! I can’t find any resource other than it’s own site of this claim. I love the branding and the reviews seem promising but of course don’t want to fall in love with a product if it’s just your regular-degular green-washing. Website link for those curious!

Makes me feel dubious since the cruelty free and vegan text is clickable on their site but doesn’t even lead to a dead link. Same for the FAQ page.

Thanks for any insight anyone might have.