How did you find new music before Internet age?

Late millenials here and I grew up with the start of the Internet age.

Just curious if you are from an earlier era. Was it easy to find new music in the analogue age? What was your go-to way to explore new music before Internet?

Edit: Wow didn't expect that many comments and thanks for you all for sharing! Will definitely take a look into your comments and might take a while. Had a glance at first and seems many of you found music by radio, friends, magazines, record stores, etc.. It's fascinating and I wish I could have the chance to experience it. Honestly it seems more deliberate and fun than how we explore music today :)