Thoughts on the rivals season?

Now that we're more then half way through this season im curious what everyones thoughts are on the the rivals promotion month.

Personally i'm not crazy for any of the variants that have come from it. Ive not been seeing anyone use any rivals variants besides the free ones. I dont think theyre worth the super rare price, especially since the designs were already made by netease. I also think the card backs would look much better without the rivals logo slapped on it. Id think it wouldve been better to have a less focus on rivals, still have the new cards be rivals characters, still have the rivals carb back minus the logo, but have more of a winter/christmas theme for the season.