Does anyone here write white papers?

I have some growth hacking experience, but these days, I’m mostly in sales. Recently, my boss asked me to come up with ideas for a white paper, which got me thinking—does anyone still write white papers now that AI is everywhere?

Back at my old job, we used to write them, and they were super effective but also time-consuming.

If you still write them, how do you go about it? What format do you use?

If you just generate them with AI, what tool do you use, and how well does it work?

For context, I’m in software components.