Andy Muschietti says 'The Flash' failed because it wasn't a 4-quadrant movie and didn't appeal to women: "When you spend $200 million, WB wants to bring even your grandmother to the theater"
This is translated from his Radio TU interview a few days ago. The 4-quadrants are: Male over 25, female over 25, male under 25, female under 25. Blockbuster movies usually try to market and appeal to all 4 demographics.
This is translated from his Radio TU interview a few days ago. The 4-quadrants are: Male over 25, female over 25, male under 25, female under 25. Blockbuster movies usually try to market and appeal to all 4 demographics.