Warner Bros. Discovery to Use Puppy Bowl For ‘Superman’ Marketing Push

Warner Bros. Discovery is using one of its tentpole animal, er, annual events in a major marketing push for its biggest film of the year.

The company is bringing back The Puppy Bowl for its 21st installment this year, but will use the game to bolster its upcoming DC Comics film Superman, which is meant to jumpstart James Gunn and Peter Safran’s new DC cinematic universe.

In fact, WBD says that Gunn will appear during The Puppy Bowl with his dog Ozu, who served as the inspiration for the superdog Krypto in the film. Gunn will introduce a sneak preview of Superman and deliver a “special message” to viewers.

In addition, one pup participating in the game will be awarded the “Krypto Super Play” award.