What on earth is Fartcoin? Who is crazy enough to buy it?

I can't understand how these memecoins are reaching billions in valuations while solid projects are still struggling for funds. Fartcoin price prediction suggests that in a bullish scenario, it could rise to $6, provided that its community engagement continues to grow and attract new investors. In a bearish scenario, it could drop to $0.05, as it has no utility to support its price floor.
But how is this madness sustaining? Who are the target customers buying into this?